Keep Your App Users Engaged - DigiGround

Your app has been built and you’ve launched it to the app stores. But the hard part isn’t over yet. You’ve still got work to do. Your next step is making sure that the people who’ve downloaded your app stay engaged. The last thing you want is for your user base to drop off instantly. Thankfully, email marketing is a simple way to keep your app users engaged.

Keep Your App Users Engaged

First impressions matter

Send an automated email to users as soon as they sign up to your app. Make sure you include their name in the email, because personalization is key to user engagement. Give them a quick overview of your app that includes your key functions and quick tips on how to use the app. Now they can go into your app knowing what to expect.

Be proactive in your email marketing

Don’t wait until someone has stopped using your app before you try to engage with them. Instead, segment your user base according to different variables, such as how frequently they use your app. If someone hasn’t logged in for a few weeks, send them an email reminder.

Incentivize users to use your app again

The type of incentive you offer will depend on your app, but some suggestions include:

  • Refer and win
  • Discount code
  • Loyalty points
  • Free membership for a limited time
  • Free trial of services

Remind users why they downloaded your app

Send your users regular emails reminding them what they can do with your app. Include information about your app features. Remind them how your app is solving their problems. If your app offers a premium membership, encourage users to upgrade their plan.

Follow these simple engagement tips and you will be sure to have happy and loyal users. If you don’t have the time or resources to do this, don’t worry. DigiGround is available to help you with your email marketing. Get in touch with us today to get started.

Comments

Post a Comment

Popular posts from this blog

How to Write a Dating Profile

Image
Being successful in the online dating scene comes down to your profile, photos and strategy. But knowing what makes a great dating profile doesn’t come naturally to everyone. That’s why we are breaking down the basics of how to write dating a dog lover profile that will attract the Puppi Lovers users you want to meet. Choose the right answers In Puppi Lovers, we give you a generous list of questions you can answer to display on your profile and use to improve the quality of your matches. While you don’t have to answer every question, choosing the ones that are important to you will make a difference to your online dating life. It only takes a couple of minutes to go through the questions and give your answers. If you don’t have an answer for a question, it’s okay to skip over it. Use the space we give you Make the most of the Puppi Lovers character limit in your bio. When you leave this space blank, or you write as little as you think you can get away with, it sends the message to oth...
Read more

Your Preferred Bill-Splitting and Expense Management App

Image
People choose youchamp as their preferred bill-splitting and expense management app for the ease it offers in promoting sharing, bringing people together and encouraging close-nit social interactions. Users do this by starting new groups to create inclusiveness and hold conversations to continue their social interaction, all within the app. youchamp has never been about instant gratification or farming for likes. Millennials, Generation X, mothers and businesses turn to youchamp because our application offers what Splitwise, Beem It and Venmo cannot. There is nothing on the market like it that allows users to find and manage expenses, make and receive direct payments, allow multiple payment options and communicate with others within a single platform. People today are not interested in calculating costs, sharing BSB and account numbers, and chasing up their friends for payments. They want everything to be as private as it can be and youchamp offers just that. People want to create gen...
Read more

USING COLLABORATION TOOLS EFFICIENTLY

 Using Collaboration Tools Efficiently Imagine this: your office has just started using our team.co application and they’re excited about how this will improve collaboration in the workplace. Fast-forward two weeks, and you’ve found that a few of your team members aren’t contributing on the app. Why? How can you change this? We breakdown the two main reasons why your team members may not be using our app efficiently, and what you can do to change that.   Do they know how to use the app?   Perhaps the most common reason a team member avoids using new digital tools is because they lack the knowledge of how to use it. Solve this by ensuring that every team member is aware of the features of our team.co app and how they work. Guide your team on how to use our tools, and encourage them to learn through actively using our features when collaborating on tasks. Tackle the systems they struggle with most. Once your team member is completely informed on how our tools work, ...
Read more